The name Pasajquim comes from the beautiful Pasajquim village in San Juan La Laguna, Solola. It is located on the borders of the Yatza River, sierra Parraxquim and near Lake Atitlan.

Pasajquim means: populated place. Atitlán Coffee is mainly harvested on the side of the Pacific in a region of three volcanic mountains with a high precipitation.

There is no month when Atitlan will have less than 50 mm of rain. Most producers in this region will use water from the lake for wet processing. Instead of chemicals, organic matter is often used as a fertilizer.

The high altitude results in a low occurrence of pests and diseases. The humidity in this area is high hovering around 70 80%. Drying takes place totally in the sun, and almost 95% of the coffee is cultivated by small producer.

The majority of coffee harvested in these regions is Bourbon, Caturra, and Catuai. Atitlan coffees are aromatic, they have a crisp and nice acidity and full body.